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A man from Manchester has been found guilty of illegally whitening teeth, following a prosecution by the General Dental Council (GDC).

Jordan Longbottom, who worked in Salford Quays in Manchester – appeared before Manchester and Salford Magistrates Court on Wednesday 21 December 2016. He was found guilty of one charge under the Dentists Act 1984 and was given an 18-month conditional discharge and was ordered to pay £3,000 costs to the GDC.

This related to an offence on 7 August 2015, where Mr Longbottom offered to provide tooth whitening despite not being properly qualified or registered to do so. The GDC had contacted Mr Longbottom previously on 20 February and 31 March 2015 to warn him to stop his illegal practice. However, as this did not have any effect, the GDC took the decision to prosecute.

Victoria Sheppard-Jones, Interim Head of Illegal Practice at the GDC said: “This latest successful prosecution shows that the GDC will take action to protect the public from unregistered and untrained individuals offering dentistry with potentially harmful consequences.

“Mr Longbottom knew what he was doing was wrong and chose to ignore the opportunity to stop before he was prosecuted. We hope the sentence he received reminds him and others not offer services they aren’t legally allowed to offer.

“Anyone who is thinking of getting their teeth whitened should check the GDC’s register to make sure the individual offering it is qualified and registered to do so.”

Our Private Dentist in Liverpool offers  safe and effective tooth whitening.  If you would like to arrange a consultation, please contact us and we will be happy to discuss the best option for you.

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